Small Business Online Reputation Management

November 4th, 2010

The Internet is a little “Wild West” when it comes to your company’s Online Reputation. A good or bad reputation on the internet is all you have. Just being listed on the first page of the search engines isn’t enough anymore, because our clients are savvy shoppers! A business listed on Google’s first page that […]

2 Easy ways to use video marketing to boost your Google search results

September 10th, 2010

Video Marketing Made Easy Video marketing that is done right, can help you gain more web leads & increase your sales. I want to talk about 2 simple video marketing techniques that any small business owner can do to help increase their search engine rankings, and convert website visitors into paying customers. About the Author […]

Is email marketing right for me?

September 3rd, 2010

Email marketing vs. direct mail I’m going to share with you some¬†differences¬†between email marketing and direct mail marketing. These differences are geared toward small business owners and how they might use these marketing mediums to promote their local companies. One of the key challenges in successful lead generation is making sure you have your front […]

Can I Afford to? Contractor Marketing

August 27th, 2010

Growing your contracting business online & offline Contractor Marketing 101 Success depends on being at the right place at the right time! This article will touch on various online and offline marketing strategies to create an effective brand name for your contracting company. About the Author Mark Dayley is owner, partner, & director in several […]

Small Business Website Design 101

August 20th, 2010

6 questions every business owner should answer about their small business website design Small Business Website Design that works What information are my visitors looking for? How many clicks are required for my visitors to contact me? How quickly will I receive online request information? What do search engines think my website is about? Is […]

New Customers VS. New Clicks | Web Forms

August 10th, 2010

Web Forms can help or hurt your efforts “In a tight economy it’s important to market smarter… not more!” How do you use web forms? When your marketing budget is stretched to it’s limit, you need to be smart about how and where you spend those dollars. Don’t get on the internet just because everyone […]

What is Search Engine Optimization or SEO

November 4th, 2009

The term SEO has gained wide spread recognition over the last 18 months by zealous marketers looking to make money on the rise of Search Engine usage. But as we talk to small business owners about Search Engine Optimization, we are finding many mis-informed consumers. So in order to answer the quest…Google’s spider is a computer program that searches, reads, and indexes everything on the internet. The spider goes to your web page, reads the information there, and … Google’s algorithm is their complex process of comparing information they’ve gathered about your company, and determining how to list you in the Google Search Results. Google’s algorithm is kept secret, to protect…