Video Marketing Made Easy
Video marketing that is done right, can help you gain more web leads & increase your sales. I want to talk about 2 simple video marketing techniques that any small business owner can do to help increase their search engine rankings, and convert website visitors into paying customers.
About the Author
Mark Dayley is the founder of nuResponse.com, a website design company that specializes in helping small local companies strengthen their online presence. They focus on 3 main things with their clients; 1. Getting found online (Search engines, directories, Yellow pages, 411, GPS, etc…). 2. Turning website visitors into Real Customers (Quick Response has proven to increase lead conversion by 100 times according to an MIT study… read more about nuResponse’s Quick Connect Web Forms). & 3. Total Website Control (Easily make changes to your own website without any HTML knowledge).
1. Using Video on your website
- ENGAGE YOUR VISITOR – When a visitor commits to watching a video, they will spend more time on your site. A commitment to watch a video usually leads to them investing more time getting to know you by clicking around your website too.
- Grocery Store Wisdom – Have you ever noticed that the Milk/dairy, Bread, Toilet Paper & Fresh Produce sections of the grocery store are strategically located in different corners? The grocery store chains figured out long ago, that the average shopper will need most of those items every time they visit. Which means you are forced to walk all over the store to get the basic things you need… which translates into more time in the grocery store… and ultimately more money spent.
Grocery Store Wisdom… More time on your website = More likely to act (Phone Call, Web Inquiry, Email Subscribe).
- Grocery Store Wisdom – Have you ever noticed that the Milk/dairy, Bread, Toilet Paper & Fresh Produce sections of the grocery store are strategically located in different corners? The grocery store chains figured out long ago, that the average shopper will need most of those items every time they visit. Which means you are forced to walk all over the store to get the basic things you need… which translates into more time in the grocery store… and ultimately more money spent.
- BUILD TRUST – Seeing is believing!
- Testimonial Videos – Showing that other people trusted you (by buying your Product/Service), goes a long way to build trust quickly. Putting testimonial videos on your site is super easy when you use a website platform that supports it. (nuResponse builds client sites using WordPress as a CMS platform)
2. Video Marketing – Using Social Video sites
Another great use for videos is to create high value links to your website. They are considered high value by Google because they come from sites that are extremely popular, have millions of visitors, & are based on related keywords. When creating links to your site, you want to show Google & the other search engines that Highly trafficked sites(Popular) know who you are(List your business with a link), and link to you using relevant terms (keywords that relate to your product, service, or business). Video sites such as; Youtube, Vimeo, Metacafe, dailymotion, and 20 others meet this criteria.
Process for Using Social Video Sites to promote your product, service, or business
- Create a simple video : 30-90 seconds long, about whatever you want. (example: video of someone performing your service, how to video, Informative Tips, testimonial, slideshow of your work, etc…)
- Upload your video to 30+ social video sites. – It’s free to upload videos to these sites. (You’ll need to register in order to upload videos.)
- Add Description & Tags to your video. This is the MOST IMPORTANT PART! – Your keyword optimized description is what the search engines will read and index. (Make sure you include: company name, phone, url, & keywords.)
Video Marketing & using videos on your website have proven to increase search engine rankings and help in lead conversion rates. There are many Professional SEO companies that use video marketing to get their clients listed on page one of Google. (nuResponse uses video marketing on Social video sites to assist in Local SEO.) Additionally, I highly recommend setting up a video camera in your place of business and asking your customers if they will help you out by recording a short video clip/testimonial. Investing a little time into these 2 video marketing techniques will give you great results, and if you don’t have the time there are companies that can do it for you.
Tags: Google, Social Video, Video, Video Marketing, Video SEO, Youtube