Web Forms can help or hurt your efforts
“In a tight economy it’s important to market smarter… not more!”
How do you use web forms? When your marketing budget is stretched to it’s limit, you need to be smart about how and where you spend those dollars. Don’t get on the internet just because everyone else is doing it. When your online strategy fills a need, and solves a challenge, you’re marketing smarter.
Know your customers
How do they search
Do your customers still use the Yellow pages? what about mobile search, GPS search, Google Search, Online yellow pages/directories? Studies are showing that more and more local consumers are using technology to shop for Businesses & Services in their local area. If your customers are making the switch, you’ll need to follow them if you want to stay competitive.
How do they communicate
Do your customers prefer to pick up the phone and call you? what about email, text message, Facebook/Twitter, Walk-in traffic, web forms? Having tools built-in to your online presence that meets your customer’s preferred communication method will help you convert more customers than your competition.
How long will they wait
Companies spend a significant amount of money each month on advertising and marketing to gain more inquiries. What’s often overlooked is how fast they respond to those inquiries. Leads that come from web forms can be a great asset if you can respond quickly and qualify the lead.
An MIT study on Lead Response Management (LRM) revealed the odds of connecting with a lead increases by 100 times if attempted within 5 minutes versus 30 minutes. And the odds of converting a lead if called in 5 minutes versus 30 minutes increases by 21 times.
If ”New Customers” is what you’re after… not “clicks to your website” then having tools to help you convert leads to customers is vital (Quick Connect – web forms).
Smarter Marketing Solution
How to get more customers from your website and online marketing strategy? (More than just basic web forms)
- Get Found Online with Local Search Engine Optimization – Local Search
- Respond within moments with “Quick Connect Web forms Tool” by nuResponse
- Track Your Results – Knowing what is working, & what is not, will give you the valuable insight necessary to “smartly” cut the dead weight out of your advertising budget.
nuResponse.com is a small business website design firm that has helped dozens of local companies find success in their online marketing. Using their proprietary “Quick Connect Web forms Tool” insures that their clients increase their chances of creating real customers from their online presence… they are over 100 times more likely to convert than their slower online competitors (who rely on email to get lead details). How are you using web forms in your online marketing?
Tags: Lead Conversion, Lead Response, Quick Connect Web Tools, response, web forms, website conversion