6 questions every business owner should answer about their small business website design
Small Business Website Design that works
- What information are my visitors looking for?
- How many clicks are required for my visitors to contact me?
- How quickly will I receive online request information?
- What do search engines think my website is about?
- Is my current online marketing strategy working?
- How much does it cost to make changes?
What information are my visitors looking for?
At nuResponse our typical small business website design client has two types of website visitors to cater to. first there is the visitor that already knows my client and is just looking for specific information. Second there is the visitor that is searching for my clients product/services and has found them for the first time.
- For the visitor that is already familiar with your company, and is visiting your website to retrieve specific information, you need to ensure that they can access that information in a quick manner.
- For the visitor that has come to your website for the first time in search of your product/services, you’ll need to ensure that you have a conversion process in place and call them to action.
Back to top – Small Business Website Design 101
How many clicks are required for my visitors to contact me?
When we are working with a new small business website design client at nuResponse, we stress how important it is to take the thinking out of website navigation.
Your visitor should never have to think too hard about how to find the information they are looking for. Most Internet users are familiar with commonly used terms in navigation like; About, Contact, Services, Shop, Store, Email, etc. A common mistake designers make in small business website design is making the design more important than customer conversions. Website visitors have proven time and time again, that they are not patient! they will abandon your website if they have to spend their precious time thinking about how to navigate your website.
- Visitors should be able to access their target information in less than 2 clicks.
- Every page on your website should be accessible from any page in your site.
- Burying sub-page menus on sub pages can frustrate visitors, cause them to leave your website to find your competitor.
- Navigation Buttons should use common terminology that is easily understood by your visitors.
Back to top – Small Business Website Design 101
How quickly will I receive online request information?
At nuResponse we talk to our clients about small business website Design response times & the effect they can have on the success or failure of an Internet marketing strategy.
Steps to increase website generated customers
- Identify the easiest way to contact your business (example: phone, email, or sms/text)
- Use “Quick Connect Web Form Tools” by nuResponse to instantly notify you of website inquiries.
- Have a plan for responding quickly to these requests.
An MIT study on Lead Response Management (LRM) revealed the odds of connecting with a lead increases by 100 times if attempted within 5 minutes versus 30 minutes. And the odds of converting a lead if called in 5 minutes versus 30 minutes increases by 21 times.
Back to top – Small Business Website Design 101
What do search engines think my website is about?
When nuResponse designs and deploys a website, we make sure that the search engines know what the website is about, and who the company/organization is that owns it.
Search engine optimization on your website and else where on the Internet will assist you in making sure the search engines are indexing your website pages, and getting them to show up on page 1 for the search keywords you service.
Steps to on-page SEO
- Valid W3C compliant HTML code
- Company Information identified on the website
- Copyright & Contact Information
- Keyword Density (not too high or too low)
- Peripheral Keywords (other supporting keywords present)
- Proper use of html markup & image tagging
Back to top – Small Business Website Design 101
Is my current online marketing strategy working?
Knowing the actual results of your online marketing strategy has been a major set back for small business website design for years. When nuResponse helps a client with small business website design one of the key components is robust and complete analytics reporting.
You should be able to run your own numbers on your website. If you know… How many visitors, how many web inquiries, how many phone calls, how many customers & how much money you are spending?… then you will know if it is worth your investment.
Back to top – Small Business Website Design 101
How much does it cost to make changes?
At nuResponse, we believe our clients should have complete control over their website and making changes, No HTML knowledge needed, make unlimited changes for FREE. When a small business website design firm has your best interest in mind, you’ll be able to make changes to your website yourself.
The advancement in website design technology and tools has brought us to a point where you can have a professionally designed website and still be able to make all the content changes for free without HTML knowledge.
Be sure to consult with a professional like Mark Dayley at nuResponse.com for assistance in your small business website design & Internet marketing strategy.
Back to top – Small Business Website Design 101
Tags: On Page SEO, Small Business Website, web design, web development, website, website design